eCommerce Weekly Roundup [4.26.09-5.02.09]
This is a new series I am going to start putting together. I will watch for the best, interesting and most talked about articles on eCommerce each week. At the end I will put together a post with what I find. I hope you find it informative and help you in becoming a better e-tailer. Please let me know any suggestions on improving this in comments or via twitter.
Improve Your eCommerce Site Now With These Articles
What’s the average shopping cart abandonment rate and how is it lowered? (via ecommerceoptimization.com) – We all struggle with shopping cart abandonment. It’s going to happen and going to happen a lot. Check out this article that lists 13 areas to check on your site that can help reduce that large cart abandonment number.
Everyday Usability – 14-Point Checklist for Success (via websitemagazine.com) – Some great tips on usability for your site. Usability is key to preventing site abandonment and shopping cart abandonment.
How to Create Engaging Content for eCommerce Websites (via groovecommerce.com) – Creating engaging content is tough for many eCommerce site owners. Visit this article for a couple pointers in helping you create that content that will get your visitors to stay longer and convert over to customers.
Five Rules For Retailing In A Recession (via mediapost.com) – A couple good tips to look at that can apply to eCommerce sites, not just retailers.
Have an ecommerce website? Here are 5 things you should be tracking! (via kissmetrics.com) – A few basic items to watch in your analytics to improve your ecommerce site. Worth the read.
Webinar Recap: Delivering Successful Enterprise Ecommerce Projects (via getelastic.com) – If you are starting an eCommerce project some very good information in this article and webinar.
Keeping up with Your Customers: 5 Fundamentals for Tackling the Multi-Channel Monster (via ecommerceconsulting.com) – Good tips on aligning your multi-channel retailing.
Interesting eCommerce Articles of the Week
The Future Of E-Commerce (via forbes.com) – Article from Forbes showing where eCommerce was 15 years ago and a look ahead in the next 15 years.
Lots of #ecommerce and #retail IT data & analysis nuggets in Forrester’s Retail First Look (via Brian Walker) – It’s always good to stay on top of what is going on in the industry. This article gives you some good and interesting data.
Using Twitter for a Fresh Approach to eCommerce (via webpronews.com) – I saw a lot of this article being passed around this week. It is an interesting concept. In my opinion though it will not last long. With any human interaction bias comes into play and the best deal will not always be found. That’s just me though. Would love to hear others thoughts on this.
Old Spice Gives Site E-Commerce Spin (via adweek.com) – Old Spice is now selling you t-shirts, hats, koozies, flasks and buckles for your belt. Not sure the demand for these Old Spice products outside of their fragrences, but it’s always good to see new eCommerce shops for ideas. Check it out here: Old Spice Shop
Miva Merchant Announces Conversion to Distributed Software-as-a-Service Model (via mivamerchant.com) – Miva Merchant has changed from selling it’s software licsense to a SaaS model. Interesting move, but likley needed on their part to keep the revenue flowing.
How e-retailers are putting Twitter to work for them-140 characters at a time (via internetretailer.com) – Good info on how some eCommerce companies are using Twitter.
Mikasa.com and Pfaltzgraff.com converted to the Demandware eCommerce Platform.
Thrifty.com unvield their new eCommerce shopping cart. You can get the details here. Thrifty.com Press Release
(via bkwalker) – Forrester data of the day: 14.5% of US online consumers are still on dial-up. Remember 1999? (From our Q1 09 consumer survey)
(via jbillingsley) – Ecommerce tip: Bump orders to the front of the pick/pack/ship queue if a shopper logs in to check order status.
According to a survey by Forrester Research and Shop.org, US online retail sales rose an average of 11% in the first three months of 2009. (article)
Ecommerce – It’s Not All About Price (via marketingsherpa.com) – Nice chart showing tactics and tools to increase revenue.
Jobs of the Week
Kohls eCommerce Support Coordinator - Provide professional and quality support to Kohl’s internal and external customers utilizing effective issue resolution strategies and strong communication skills. Responsible for identifying and reporting trends and issues within their scope of responsibility as well as, managing a staff dedicated to servicing Kohl’s customers in a professional and efficient manner. Support the Assistant Manager of eCommerce Support in the daily operations within the eCommerce Support Department in a helpful, accurate and timely manner.
eCommerce Director (Ann Arbor, MI) – This will be a key position driving the company’s eCommerce business forward, and will work closely with all business units and the executive team. You should have a deep understanding of what it takes to make a transactional web site the best in its class. In addition to ensuring that the site functions at its best to retain existing customers, you will also bring a broad knowledge of on-line customer acquisition methods, including email campaign management, SEO, AdWords campaigns and affiliate network management. Your strategic insights will help grow Web sales quickly and profitably through the acquisition of new customers rather than though channel shifting of current customers. We are looking for a hands-on person who not only gets the job done each day, but plans for the future to ensure continued growth.
eCommerce Vertical Product Manager (Hoffman Estates, IL) – The eCommerce Vertical Product Manager is responsible for a suite of eCommerce capabilities and web experiences which drive online business results. The Vertical Product Manager will be the eCommerce single point of contact supporting one or more Sears Holdings business units, with responsibility for online strategy, planning, roadmap development, and execution. This is a critical leadership role within the Online Business Unit, with high-level visibility and exposure across Sears Holdings.
Group Creative Director (King of Prussia, PA) – GSI Interactive is a growing interactive agency that focuses on online commerce and brand experiences. We are looking for an creative leader to join our King of Prussia office as the Group Creative Director (GCD) to manage our user experience and design team.
Automotive eCommerce Consultant (Chicago, IL) – The Automotive eCommerce Consultant serves as an e-business advisor to a small group of retailers. In this capacity, the consultant analyzes e-business processes and policies, and coaches/train dealership management and Internet department staff on performance improvement. Uses up to date research and defined program guides and tools to impact eCommerce performance.
E-Commerce Development Manager (Houston, TX) – Develops a broker production strategy for all users of our ePlatforms for their assigned territory. Oversees monthly/quarterly results and recommends remediation steps for producers that are not achieving their production goals.
eCommerce Director (Bensalem, PA) – Charming Shoppes, Inc. is seeking a Director of eCommerce with the strategic vision, operational and tactical knowledge to drive our Catherines direct-to-consumer business. Stores.org has ranked two of Charming Shoppes’ websites in the top 50 online retailers.
Website Ecommerce Production Manager (New York, NY) – Portero.com the leading authenticated luxury market is seeking a Website/Ecommerce Production Manager. This person will work with Marketing, Operations, Technology and Merchandise to manage production schedules for ecommerce, auction events and private sales.
Toys “R” Us – Several eCommerce related jobs on their site right now. 10+
Tags: eCommerce