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eCommerce Weekly Roundup Volume 1 Issue 9

[June 20th-June 26th, 2009] volume 1 – issue 9

If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.

Improve Your eCommerce Site Now With These Articles

Your Negative ROI (Risk Of Inaction)? (via googleretial.blogspot.com) – They give some suggestions on how to think about your negative ROI.

Product image 360 in Email (via stylecampaign.com) – If you have ever wanted to product 360 degree images of your products and even put them in an email newsletter this is a great post.

Cross-Selling’s Time Has Come (via ecommercetimes.com) – Every retialer wants to cross-sell. It increases revenue. This gives you some tips on how to make the cross-sell work.

The Shopping Cart: How to Answer the 5 Unanswered Customer Questions (via grokdotcom.com) – Here are 5 areas your site should answer that customers look for before buying.

Christmas Shopping Begins in the Next 4 Weeks… (via grokdotcom.com) – With the economy down, people are going to start shopping and planning earlier than ever. Are you ready?

Interesting eCommerce Articles of the Week

Small Business SEO: Costs, Expectations & Realities (via smallbusinesssem.com) – Does your eCommerce shop need some seo help? This talks to you about what to expect to pay for an seo.

5 Ways Negative Reviews are Good for Business (via smallbusinesssem.com) – No one wants a negative review of their business, but it is going to happen. This is a good article on why the negative review is actually good.

Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson (via optaros.com) – About a 6 minute video on using social media to build a community to help your eCommerce site.

The Importance of Requirements Diligence (via getelastic.com) – Some points to look at when choosing an eCommerce platform. They will also be holding a webinar on this next week. I would check out.

Is the Customer Always Right? (via invesp.com) – Good article about the saying, “Is the customer always right?” No the customer is not always right, as some people use this saying to try and get free items and discounts.

eCommerce Weekly Roundup Volume 1 Issue 8

[June 13th-June 19th, 2009] volume 1 – issue 8

This past weeks ecommerce weekly roundup is a couple days late. I had my sisters wedding this past weekend and did not have time to put it together. If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.

Improve Your eCommerce Site Now With These Articles

A/B split and multivariate testing: don’t forget your most important page (via econsultancy.com) – Many people run the usual split tests on their homepage and product pages. The order page gets left out a lot and it is a very important page to test.

5 Tips for Encouraging the Impulse Purchase (via blueacorn.com) – A couple good tips to get your visitors to make that extra purchase that they never planned on. This is a great way to increase your roi.

The Skinny on Recession Psychology (via googleretail.blogspot.com) – How to target customers senses and emotions in a recession to make the sale.

What Motivates A Purchase? (via entrepreneurs-journey.com) – What makes a customer buy a product from your site over another one. This has some good tips to implement into your site to make the sale.

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI (via kaushik.net) – Long post, but some amazing actionable tips to improve your ROI.

3 Remedies for a Web Analytics Overdose (via palmerwebmarketing.com) – A couple tips to sort through the hundreds of web analytics reports and make them usefull to your business.

Joining the SEO and PPC dots (via econsultancy.com) – Tips on using PPC and SEO in conjuction with each other.

Measuring and Improving Cross-Sell and Upsell (via getelastic.com) – Tips on getting your average order value up by cross-selling and upselling.

Interesting eCommerce Articles of the Week

Will Google Judge You Guilty of SEO? (via grokdotcom.com) – Interesting read on how Google profiles SEO’s. Just confirms what we have always known develop your eCommerce site for the customer, not the engines.

Social media drives sales — if you know how to use it (via bazaarblog.com) – People are debating the usefulness of social media and if it drives sales.

The Next Wave of E-Tail: Considered Commerce (via ecommercetimes.com) – eCommerce sites have been dominated by the easy to ship products. Now it is going into the next phase the harder to ship items like furniture.

Word-of-mouth matters (via bazaarblog.com) – Study finds that recommendations from firends are the most trusted source of information.

IRCE 2009 at a glance (via invesp.com) – The Internet Retailer Confrence was this week. This is a little summary of some of the things that took place there.