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eCommerce Weekly Roundup Volume 1 Issue 7

[June 6th-June 12th, 2009] volume 1 – issue 7

If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.

Improve Your eCommerce Site Now With These Articles

Free shipping search test results – Free Shipping Episode II (via searchmarketing.com) – An A/B test on ads with the words free shipping and no free shipping words.

eCommerce: 45 Tips to Turbocharge Your Sales (via startupnation.com) – Good tips to look at for your eCommerce site.

Incentives: Giving your customers the biggest bang for their buck (via invesp.com) – Some tips on how to construct incentives to get more buyers.

The best day to send email? (via email-marketing-reports.com) – Do you have an email campaign? Read this article to find out the best day for you to send out those emails.

Webinar: 7 Key Strategies For Improving Online Merchandising (via practicalecommerce.com) – This is the first in a new webinar series from practical ecommerce. This has some good info on merchandising products for the online world.

PeC Traffic Report: Four Good Web Tools to Identify Traffic-Building Trends (via practicalecommerce.com) – A couple good places to checkout when you are looking for current trends and topics in your area.

Brain Types & Personas with Bryan Eisenberg (via webmasterradio.fm) – This is audio on wow peoples brain types and persona’s affect their buying decisions and how to optimize your pages to use this to your advantage.

Ecommerce Know-How: Use Twitter to Build a Community of Loyal Customers (via practicalecommerce.com) – Some tips on how to use twitter for your eCommerce business.

Interesting eCommerce Articles of the Week

Hot Ecommerce Trend: Embedded Video in Email (via getelastic.com) – Video in eCommerce is becoming a must have. In this article it talks about using video in your email campaigns. I have yet to see one personally, but I can see it’s benefit.

Eye Tracking Bing vs. Google: A First Look (via usercentric.com) – Interesting first eye tracking study of the new search engine Bing vs. Google. This is good info to have when running your ppc campaigns for your store.

Should you hire a social media consultant for your e-commerce site? (via zencartoptimization.com) – Some tips on when to do social media in house or outsource the work elsewhere.

Online Marketing Effectiveness (via emarketer.com) – This is a Forbes study on the best way to generate sales online. Some interesting data comes out of it, so check it out.

eCommerce Weekly Roundup Volume 1 Issue 6

[May 30th-June 5th, 2009] volume 1 – issue 6

If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.

Improve Your eCommerce Site Now With These Articles

Mobile Commerce Usability: Forms and Checkout (via getelastic.com) This was a 4 part series. This is part 4, the last 3 parts were covered last week.

Have You Given Your Website a Mid-Year Check-up? (via grokdotcom.com) – Can’t believe we are 6 months into the year already. Definitely time to do a checkup on your website and get ready for the holidays again.

Are Your Compelling Offers Actually …. Compelling? (via hubspot.com) – Good read on how to structure compelling offers that stand out above the rest and make them well… compelling.

Duplicate Content Solutions & The Canonical Tag (via outspokenmedia.com) – The ladies at Outspoken Media attended SMX Advanced and they blogged several sessions. This is a great one for eCommerce shops. This session used case studies from 1800flowers.com, eyeglasses.com and info from Zappos and ticketmaster. Great info in this and is a must read. Here are a couple other good ones as well to take a look at: Amazing PPC Tactics and Beyond the Usual Link Building

Web Design Tips: The Laws of Ecommerce Navigation Design (via practicalecommerce.com) – Navigation for eCommerce sites are very important. Without great navigation your visitors will likely get frustrated and leave. Check out this article for some tips on making sure your navigation is up to par.

Increase Conversion Rates by Identifying Funnels and Goals (via practicalecommerce.com) – If you have never setup funnels and goal in Google Analytics for your eCommerce shop this is a good article to read to help you get started.

Interesting eCommerce Articles of the Week

What Obama means for e-commerce (via internetretailer.com) – Obama could and probably will have a big impact on eCommerce while he is in office. Must read article as some of the changes that could take place could change the eCommerce landscape.

Google Product Search Announcement About Attribute Changes (via csestrategies.com) – Google product data feeds will soon be required to have the condition attribute set. Update those feeds before they stop working.

Alternative Payment Methods Part 1: What Are They, How Do They Work (via practicalecommerce.com) – Overview of other payment methods than the traditional credit card. If your just starting out in eCommerce it is a good read.

Is Free Shipping More Attractive Than A Dollar Discount? (via getelastic.com) – Good discussion on why free shipping is more attractive than a dollar discount even if that dollar discount is more than the shipping cost. Good food for your thought.

Top 10 Online Retailers by Conversion Rate: April 2009 (via grokdotcom.com) – ProFlowers leads the way at 42.8%. Are you there yet?

Google Squared went live this week. It does some very interesting things when it comes to product shopping. Check it out and see if your eCommerce site is ready for the way it searches.

Ecommerce Know-How: Cloud Computing in the Ecommerce Forecast (via practicalecommerce.com) – There is a lot of talk on the web today about cloud computing. This article and video show you what it is and what it means for the world of eCommerce.