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Great Use of Product Bundles by Michigan Bulb Company

Product bundles are a fantastic way to increase your Average Order Value (AOV). The Michigan Bulb Company has done an excellent job of using product bundles on their site. They sell bulbs, hedges, roses, shubs, trees and much more. If you plant flowers or landscape your yard each year you will know that certain plants and flowers go well together. This type of product is set up well to offer product bundles.

The Michigan Bulb Company goes well above a normal product bundle offering. They have a category on their site, “Gardens” and it features different types of flower gardens. When you click on a particular garden it brings you to a product page that has each type of flower/grass/shrub/etc. that you need to create the garden pictured. You can see an example by looking at the image to the left.

This is a great use of product bundles and will greatly increase the sites AOV.

Are you using product bundles effectively on your site?

Not a Big Deal: Browser Based Opt-Out For Google Analytics

Yesterday Google announced they are working on a global browser based plug-in that would allow users to opt-out of being tracked by Google Analytics. This has started a wave of posts and talk across the internet as to what this could mean for those of us using Google Analytics.

All we can do right now is speculate. No one knows what kind of impact this will have until we see from Google exactly how this will be implemented. I do not believe it will have an impact on our data though. If this is a true plug-in it will require the user to download it and install it on their browser. Only more technically aware people will download and install a plug-in like this. For a traditional web user they won’t seek out this feature and go through the process of opting out.

Google Analytics would be useless if the reverse ever happened. Let’s say Firefox, Chrome or Internet Explorer built this plugin into their browser and instead of opting out of tracking you would have to opt-in for tracking. This would cause hundreds of thousands of people to not think twice about changing the setting. The data from Google Analytics would be all over the place and you would no longer be able to use it as a viable analytics program.

I don’t ever see the above scenario taking place. Google will be signing their analytics program a death wish if that happened. Google Analytics is the most widely used analytics platform today and it helps Google’s bottom line. Google will not allow that to happen. We should all be able to rest easy as this opt-out feature will not have a big impact for all of us using Google Analytics.

What do you think about this new opt-out feature Google is working on?