eCommerce Weekly Roundup Volume 1 Issue 4
[May 16th-May 22nd, 2009] volume 1 – issue 4
Welcome to this weeks edition of the eCommerce Weekly Roundup. This edition wraps up my first month. More people everyday are starting to discover this blog and this series. I hope everyone is finding it useful and helping you along in your eCommerce journey. I know I have learned a lot from doing this. If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.
Everyone involved in eCommerce needs to read this article below about PA-DSS. We all know about being PCI complaint, but in about a year or so it could get ugly in the land of eCommerce. This article from The Merchant Account Blog explains it a little better and explains what could happen. [Article]
Improve Your eCommerce Site Now With These Articles
Yes! 50 Scientifically Proven Ways to Be Persuasive (via moskalyuk.com) – Great article that can give you some very good tips on getting people to buy your products using persuasive techniques. After this article I am going to have to go out and buy the book. It has some great research you can implement in to a website.
Is Social Media Marketing Right for You? (via palmerwebmarketing.com) – Good article on questions you need to answer about your business before taking on social media.
6 Powerful Principles of Persuasion for Influential Internet Marketing (via winningtheweb.com) – Good tips on getting people to follow your brand and to sell more of your products.
Poor conversions: the usual suspects (via econsultancy.com) – They list 6 reasons why you are not converting your visitors into customers. I like the last one on pricing gaps. That is a big conversion killer.
Ecommerce Know-How: Improve Cash Flow by Delaying Suppliers (via practicalecommerce.com) – This article explains the idea of cash flow and how to make it work for your eCommerce operation. This is geared towards the newer crowd to the business arena. Good info nonetheless.
Tracking Transactions back to the Initial Referrer with Google Analytics (via roirevolution.com) – Article shows you how to get Google Analytics to show you the initial referrer for the transaction than the default last referrer.
Attract Qualified Traffic with Content Syndication (via practicalecommerce.com) – Great article on focusing on one specific set of customers that come to your website. The technique in the article will help you develop some good content for you website and then show you how to syndicate across multiple places for the most exposure.
Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels? (via getelastic.com) – Good overview of the new commerce channels that are emerging and how to prepare for them.
7 Tips for Effective Calls to Action (via hubspot.com) – Some good tips you can use on your product pages to get your visitors to make that purchase.
Optimizing Website & Landing Page Copy – A 10 Step Process (via grokdotcom.com) – This has a video presentation on it and it is only viewable until June 3rd. The article also lists the 10 step process. It is a good process to step through when optimizing your eCommerce site landing pages or product pages.
Interesting eCommerce Articles of the Week
Shopping 2.0: Current E-commerce Trends (Redux) (via readwriteweb.com) – This was a podcast from last December. They are re-posting it, so in theory it is now part of this weeks eCommerce now. It has some good info on current eCommerce trends.
Just Browsing? A Web Store May Follow You Out the Door (via nytimes.com) – This is a New York Times article on the new service Abandonment Tracker Pro, by SeeWhy. This service tracks abandoned carts on your site in real time. This allows you to act on it quickly.
Can Bad Assumptions Lead to “Gorilla Marketing”? (via grokdotcom.com) – Goes over some assumptions on online retailers tactics with abandoned cart marketing.
Social Publishing Site Scribd Adds E-Commerce; 80% Revenue To Publishers (via forbes.com) – It will be interesting to see how this does and how far it can reach into the mainstream.
Disney Launched a new eCommerce site. (Disney)
Studies show the genders really are different online. (via money.cnn.com) – Good article showing data on how men and women use the internet.
Q1 web sales decline for Barnes & Noble (via internetretailer.com) – They went down 6.6%, 99.6 million to 93 million.
