eCommerce Weekly Roundup Volume 1 Issue 5
[May 23rd-May 29th, 2009] volume 1 – issue 5
This is a light week on the articles and news with Memorial Day this past Monday. There is still some good information to check out below though. If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.
Improve Your eCommerce Site Now With These Articles
Use Conversions To Generate More Conversions (via smashingmagazine.com) – This is the third and final aritlce in the website conversion series that Smashing Magazine did. This is a shorter article, but still has some good tips to consider.
Mobile Commerce Usability (via getelastic.com) [Part 1] [Part 2] [Part 3] – This is a 4 part series. Good info to consider when taking on the project of optimizing your eCommerce shop for mobile phones. With all the smart phones out companies can’t afford not to optimize for the mobile web. It looks like the last part in this series will be posted next week.
Four Steps To Optimization Success (via grokdotcom.com) – Using a exercise/weight loss analogy they give a plan to optimize your site.
12 Tips For Designing an Excellent Checkout Process (via smashingmagazine.com) – A lot of shopping cart software out there won’t let you change much in the checkout process, but if your software allows you this is a great article to read and implement.
Whiteboard Friday – Path to Conversion (via seomoz.org) – Great video to watch on conversions. What your analytics tell you is the top revenue generating keyword is not always the case.
Interesting eCommerce Articles of the Week
How To Protect Your Brand Under Google’s New Trademark Policies (via searchengineland.com)- Most people know now that Google is removing it’s trademark policies pertaineing to Adwords. This is a great article explaining what they are removing and how to protect your brand.
Social media doesn’t drive purchasing decisions: report (via marketingpilgrim.com) – Knowledge Networks did a survey on social media and they found that less than 5% of social media participants turn to social sites for guidance on purchasing decsions. Not sure how much I agree with these results, but an interesting read.
Shopping Study: Product Videos Should Last 90 Seconds (via optaros.com) – Study done that shows where the audience drop’s off when watching product videos online.
Email Marketing: Split Testing Improves Results “Up to 191 Percent” (via practicalecommerce.com) – Article detailing why you should split test your email campaigns.
Verified by Visa: a conversion rate killer? (via ecounsultancy.com) – Article talks about the problems customers are having with credit card verification schemes.
Demandware gets Round D funding of $15MM and works to answer SaaS ecommerce challenges (via hubtechinsider.wordpress.com) – Good read on reasons why a large corporation would be against the SaaS eCommerce model.
CHART OF THE DAY: Amazon Runs Away With Retailing (AMZN) (via businessinsider.com) – Good chart to look at to see how dominating Amazon has been in retail sales over the last 5 years.
Microsoft’s new search engine Bing.com was revealed to everyone. It does not go live for everyone until June 3rd. If it gains any traction in the market it could be interesting for eCommerce shop owners on how it does search.
Ecommerce Know-How: Alternative Financing (via practicalecommerce.com) – If you are just starting up an eCommerce shop this is a good article and video to watch on two alternative finance options to look at in this down economy.
