eCommerce Weekly Roundup Volume 1 Issue 6
[May 30th-June 5th, 2009] volume 1 – issue 6
If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.
Improve Your eCommerce Site Now With These Articles
Mobile Commerce Usability: Forms and Checkout (via getelastic.com) This was a 4 part series. This is part 4, the last 3 parts were covered last week.
Have You Given Your Website a Mid-Year Check-up? (via grokdotcom.com) – Can’t believe we are 6 months into the year already. Definitely time to do a checkup on your website and get ready for the holidays again.
Are Your Compelling Offers Actually …. Compelling? (via hubspot.com) – Good read on how to structure compelling offers that stand out above the rest and make them well… compelling.
Duplicate Content Solutions & The Canonical Tag (via outspokenmedia.com) – The ladies at Outspoken Media attended SMX Advanced and they blogged several sessions. This is a great one for eCommerce shops. This session used case studies from 1800flowers.com, eyeglasses.com and info from Zappos and ticketmaster. Great info in this and is a must read. Here are a couple other good ones as well to take a look at: Amazing PPC Tactics and Beyond the Usual Link Building
Web Design Tips: The Laws of Ecommerce Navigation Design (via practicalecommerce.com) – Navigation for eCommerce sites are very important. Without great navigation your visitors will likely get frustrated and leave. Check out this article for some tips on making sure your navigation is up to par.
Increase Conversion Rates by Identifying Funnels and Goals (via practicalecommerce.com) – If you have never setup funnels and goal in Google Analytics for your eCommerce shop this is a good article to read to help you get started.
Interesting eCommerce Articles of the Week
What Obama means for e-commerce (via internetretailer.com) – Obama could and probably will have a big impact on eCommerce while he is in office. Must read article as some of the changes that could take place could change the eCommerce landscape.
Google Product Search Announcement About Attribute Changes (via csestrategies.com) – Google product data feeds will soon be required to have the condition attribute set. Update those feeds before they stop working.
Alternative Payment Methods Part 1: What Are They, How Do They Work (via practicalecommerce.com) – Overview of other payment methods than the traditional credit card. If your just starting out in eCommerce it is a good read.
Is Free Shipping More Attractive Than A Dollar Discount? (via getelastic.com) – Good discussion on why free shipping is more attractive than a dollar discount even if that dollar discount is more than the shipping cost. Good food for your thought.
Top 10 Online Retailers by Conversion Rate: April 2009 (via grokdotcom.com) – ProFlowers leads the way at 42.8%. Are you there yet?
Google Squared went live this week. It does some very interesting things when it comes to product shopping. Check it out and see if your eCommerce site is ready for the way it searches.
Ecommerce Know-How: Cloud Computing in the Ecommerce Forecast (via practicalecommerce.com) – There is a lot of talk on the web today about cloud computing. This article and video show you what it is and what it means for the world of eCommerce.
