eCommerce Weekly Roundup Volume 1 Issue 7
[June 6th-June 12th, 2009] volume 1 – issue 7
If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.
Improve Your eCommerce Site Now With These Articles
Free shipping search test results – Free Shipping Episode II (via searchmarketing.com) – An A/B test on ads with the words free shipping and no free shipping words.
eCommerce: 45 Tips to Turbocharge Your Sales (via startupnation.com) – Good tips to look at for your eCommerce site.
Incentives: Giving your customers the biggest bang for their buck (via invesp.com) – Some tips on how to construct incentives to get more buyers.
The best day to send email? (via email-marketing-reports.com) – Do you have an email campaign? Read this article to find out the best day for you to send out those emails.
Webinar: 7 Key Strategies For Improving Online Merchandising (via practicalecommerce.com) – This is the first in a new webinar series from practical ecommerce. This has some good info on merchandising products for the online world.
PeC Traffic Report: Four Good Web Tools to Identify Traffic-Building Trends (via practicalecommerce.com) – A couple good places to checkout when you are looking for current trends and topics in your area.
Brain Types & Personas with Bryan Eisenberg (via webmasterradio.fm) – This is audio on wow peoples brain types and persona’s affect their buying decisions and how to optimize your pages to use this to your advantage.
Ecommerce Know-How: Use Twitter to Build a Community of Loyal Customers (via practicalecommerce.com) – Some tips on how to use twitter for your eCommerce business.
Interesting eCommerce Articles of the Week
Hot Ecommerce Trend: Embedded Video in Email (via getelastic.com) – Video in eCommerce is becoming a must have. In this article it talks about using video in your email campaigns. I have yet to see one personally, but I can see it’s benefit.
Eye Tracking Bing vs. Google: A First Look (via usercentric.com) – Interesting first eye tracking study of the new search engine Bing vs. Google. This is good info to have when running your ppc campaigns for your store.
Should you hire a social media consultant for your e-commerce site? (via zencartoptimization.com) – Some tips on when to do social media in house or outsource the work elsewhere.
Online Marketing Effectiveness (via emarketer.com) – This is a Forbes study on the best way to generate sales online. Some interesting data comes out of it, so check it out.
