eCommerce Weekly Roundup Volume 1 Issue 8
[June 13th-June 19th, 2009] volume 1 – issue 8
This past weeks ecommerce weekly roundup is a couple days late. I had my sisters wedding this past weekend and did not have time to put it together. If you have suggestions, articles, etc. please send them to me via twitter or email me at dustin[at]dustinfisher[dot]com.
Improve Your eCommerce Site Now With These Articles
A/B split and multivariate testing: don’t forget your most important page (via econsultancy.com) – Many people run the usual split tests on their homepage and product pages. The order page gets left out a lot and it is a very important page to test.
5 Tips for Encouraging the Impulse Purchase (via blueacorn.com) – A couple good tips to get your visitors to make that extra purchase that they never planned on. This is a great way to increase your roi.
The Skinny on Recession Psychology (via googleretail.blogspot.com) – How to target customers senses and emotions in a recession to make the sale.
What Motivates A Purchase? (via entrepreneurs-journey.com) – What makes a customer buy a product from your site over another one. This has some good tips to implement into your site to make the sale.
PPC / SEM Analytics: 5 Actionable Tips To Improve ROI (via kaushik.net) – Long post, but some amazing actionable tips to improve your ROI.
3 Remedies for a Web Analytics Overdose (via palmerwebmarketing.com) – A couple tips to sort through the hundreds of web analytics reports and make them usefull to your business.
Joining the SEO and PPC dots (via econsultancy.com) – Tips on using PPC and SEO in conjuction with each other.
Measuring and Improving Cross-Sell and Upsell (via getelastic.com) – Tips on getting your average order value up by cross-selling and upselling.
Interesting eCommerce Articles of the Week
Will Google Judge You Guilty of SEO? (via grokdotcom.com) – Interesting read on how Google profiles SEO’s. Just confirms what we have always known develop your eCommerce site for the customer, not the engines.
Social media drives sales — if you know how to use it (via bazaarblog.com) – People are debating the usefulness of social media and if it drives sales.
The Next Wave of E-Tail: Considered Commerce (via ecommercetimes.com) – eCommerce sites have been dominated by the easy to ship products. Now it is going into the next phase the harder to ship items like furniture.
Word-of-mouth matters (via bazaarblog.com) – Study finds that recommendations from firends are the most trusted source of information.
IRCE 2009 at a glance (via invesp.com) – The Internet Retailer Confrence was this week. This is a little summary of some of the things that took place there.
